Crawford Hollingworth

Global pioneer in future trends and behavioural science

Founder Department B  / Founder and Chair The Behavioural Architects / Founder Do
Not Behave / Founder Art For Social Change

Crawford founded HeadlightVision in 1997 and it was bought by WPP in 2003. HeadlightVision  subsequently merged with The Henley Centre, becoming The Futures Company. Crawford co-founded The Behavioural Architects in 2011 in the UK, US, China and Australia. Two world-leading consultancies that have transformed how organisations understand decision-making and behaviour.

Crawford speaks globally across sectors helping leaders to decode unique human behaviour and see the future more clearly.

A Fellow of The Marketing Society, The Market Research Society and the Royal Society of Arts, Crawford has delivered keynotes and masterclasses for organisations across the world, including Financial Times, Diageo, Lilly, Kellogg’s, The Big Issue and London Business School.

With over 250 published articles and four decades of applied experience, he brings energy, passion, evidence and a fresh positive perspective on the Human Advantage in the new AI driven world.

Classified Highlights

1- Award winning speaker: AURA Most Inspiring Speaker (2121), MRS Best Speaker (2019), AURA Most Inspiring Agency Speaker (2013) and ESOMAR Best Regional & Global Paper (2019). International Keynote speaker for leading brands and global conferences.

2- Author of 250+ published articles in New Scientist, The Behavioural Scientist, Market Leader and more.

3- Founder of two world-leading consultancies: Headlight VISION and The Behavioural Architects.

David Cunningham – Agent Handler

David is our C-Suite director of Agent Missions. He will identify the agent mission you need to grasp your human advantage in this increasingly AI driven world.

David is a former field agent.  He has led innumerable high status strategy missions within large global organisations; including Coca-Cola, Cadbury Schweppes, Diageo and LVMH, through to private equity backed businesses and many smaller and not for profit businesses. David is a seasoned C-Suite level Director and Consultant/Asset. His missions have created step-change brand and company success.

David’s field knowledge helps him to understand your specific business needs and connect them to the right Department B classified brain files.

Classified Highlights

He led two major behavioural modification programmes in Diageo & Accolade Wines – the details are classified intelligence.

He has field fame for creating and leading two marketing campaigns/missions that not only changed consumer and trade behaviour, but also political thinking.

He has led numerous other missions; delivering transformational growth for prestigious global brands, including Coca-Cola, Schweppes, Guinness, Jose Cuervo, Moet et Chandon, Veuve Clicquot, Krug, Dom Perignon and Belvedere Vodka. He prefers his stirred, not shaken.  

He has been awarded numerous medals for his missions; IPA Marketing Effectiveness Award Winner, Three Times Winner of The Beer Marketing Award for Outstanding Individual Contribution & Best Marketing Campaign.